Back to Case Studies
WebsitesClient: D2C Skincare & Beauty Brand
Building a Cult-Favorite D2C Skincare Brand with Shopify and Marketing Automation
Launching a new skincare brand required a conversion-focused storefront and a strong repeat-purchase retention loop. We designed a custom Shopify store integrated with subscription features and lifecycle marketing.
Shopify Store BuildEmail/SMS AutomationPerformance Marketing
Validated Metric Outcome48% Repeat Revenue
The Pain Points
Operational Challenges Before Engagement
- Launching with no existing storefront, brand system, or repeat-purchase strategy.
- One-time buyers weren't converting into repeat, loyal customers.
- No subscription or replenishment model despite consumable products.
- Ad spend on Meta and Google wasn't tied to a clear customer retention loop.
Our Solution
Strategic & Technical Execution
Designed and built a custom Shopify storefront with subscribe-and-save workflows, full lifecycle email/SMS automation, and retention-focused performance marketing campaigns.
Key Deliverables
- Custom Shopify theme with subscription functionality
- Full lifecycle email/SMS marketing automation
- Meta and Google performance marketing campaign setup
- Loyalty and referral program integration
Measured Impact
The Results Achieved
48% of revenue now from repeat/subscription customers
3.1x return on ad spend (ROAS) within 4 months
22% average order value increase via bundling
Target Keywords & Topics
#D2C Shopify store launch#ecommerce subscription model#Shopify marketing automation#D2C brand growth agency#email SMS automation ecommerce
Next Case Study