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Social MediaClient: B2B SaaS Startup (Project Management Tools)
Turning a Silent SaaS Product into a B2B Lead-Generation Machine
A promising SaaS startup possessed a strong product but lacked search visibility and structured lead acquisition pipelines. We executed a full technical SEO overhaul paired with targeted LinkedIn and Google Ads campaigns.
SEOLinkedIn Lead GenGoogle Search AdsTechnical SEO
Validated Metric Outcome1,200+ Qualified Leads
The Pain Points
Operational Challenges Before Engagement
- Strong product with almost zero organic or paid visibility.
- No structured pipeline for high-ticket B2B leads.
- Website suffered from technical SEO issues suppressing search rankings.
- Marketing spend was scattered with no clear ROI tracking.
Our Solution
Strategic & Technical Execution
Ran a full technical SEO audit fixing crawlability and speed. Launched targeted LinkedIn and Google Search Ads campaigns built around high-intent keywords with direct CRM handoff.
Key Deliverables
- Technical SEO audit and on-page optimization rollout
- LinkedIn Lead Gen and Google Search Ads campaign build
- Keyword-mapped content and landing page strategy
- Monthly performance and ROAS reporting dashboard
Measured Impact
The Results Achieved
1,200+ qualified B2B leads generated in Q1
55% reduction in Cost Per Acquisition (CPA)
Page 1 rankings achieved for 15+ competitive keywords
Target Keywords & Topics
#B2B lead generation#SaaS SEO agency#LinkedIn lead gen campaigns#B2B performance marketing#reduce cost per acquisition
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